What are the impacts of logistics on cross-border e-commerce?
Driven by the global economy, the cross-border e-commerce industry is developing rapidly. As e-commerce, marketing and logistics are very important and crucial links. So what are the impacts of logistics on cross-border e-commerce marketing?
1. Logistics affects the final price of products
The efficiency, smoothness, and timeliness of logistics directly determine the production and innovation of products; The costs of various logistics links directly affect the price composition of products, and logistics costs directly affect the final price of products.
2. The impact of logistics services on cross-border e-commerce marketing
Logistics itself provides a service, not a tangible product. Its services must consider the scope, quality, and standards of services, among which the level of service provided to customers in logistics services is a key factor affecting customer purchases and ongoing purchases.
3. Logistics management is an important component of cross-border e-commerce marketing management
Logistics management refers to the planning, implementation, and control of the transfer of raw materials and final products from the origin to the place of use to meet customer needs and obtain physical circulation from customers. Cross border e-commerce marketing is a communication process that meets individual or organizational goals, and is a process of planning and implementing communication awareness, finance, service philosophy, pricing, promotion, logistics, and other aspects.
4. The impact of logistics management improvement on cross-border e-commerce marketing
The improvement of logistics management can increase the value of transactions. The modernization of logistics or warehouse management not only improves the reliability of services, but also facilitates the rapid development of transactions, facilitates the timely realization of commodity value, shortens the spatial and temporal distance between manufacturers and consumers, and enables production and operation behavior to truly meet the actual needs of customers.
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